SEO (Search Engine Optimization) is a marketing strategy used to generate traffic from any search engine such as Google or Bing to your website so that visitors can see your web content. In other words, you are optimizing your website for high rankings when people search anything using the various search engines. SEO rankings are determined by google algorithms and can also depend on factors within your own website as well as those outside of it.
How to do SEO
In order to understand SEO, there are several concepts you need to grasp and they include.
Keyword density
This is the most fundamental way to optimize your website for SEO. Your content must have a high keyword dense but at least it should be at the bare minimum. The keywords must also be placed rightfully within your content. However, overuse of keywords can be bad for your marketing because it may lead to your website being marked as spam.
Synonyms
SEO also takes advantage of words with same meaning. You should use words or phrases that have the same meanings as those that are widely used.
Page arrangement
This concerns how your web page is formatted. Your pages should be formatted such that there are headers, and footers, side bars, and the main bodies.
Word and term connections
Words have semantic relationships. Your content must have words and phrases that are closely related with other words not searched.
Co – occurrence and phrase based indexing
Search engines such as google ranks webpages based on how relevant words or phrases are. Additionally, it uses phrases or words to predict other related phrases or words.
Prominence
Search engines rank web content which is unique and has words of phrases having a strong connection with others.
Frequency
Posting regularly gives your web content higher SEO rankings.
Accuracy
Your content must have direct answers to frequently asked questions.
Intent
Your content should have keywords, yes, but also be able to deliver what searchers are really looking for.
Business Growth through SEO
SEO tactics are quite effective in creating more traffic to your website posts hence promoting your business growth. However you need to get a clear understanding on how to use SEO to grow your business. Highlighted here in are some of the top effective ways on how to grow your business through Search Engine Optimization techniques.
Utilize keywords
Utilizing keywords is one of the popular and effective SEO strategies to create more traffic to your site. You therefore need to use some of the popular keywords and phrases in your website content based on your niche. You can target the popularly searched keywords and phrases. Keywords with lower search engines should also be considered to increase your chances of being ranked on the various search engines. The tactic is simply finding words that are highly searched by different various readers and phrases that are not competitive to increase your website ranking.
Write Good Meta descriptions
You need to draft good Meta descriptions that will provide a summary on what the landing page is all about. The description could be of a length of about 160 to 300 characters making it easy for readers to skim through your content to get the intended message. Longer messages will only discourage the reader from accessing your content. The best way to draft quality Meta tags is thinking on what the web user would be interested in knowing and the kind of questions he would be conducting his research about. Your Meta descriptions should therefore be aimed at providing answers to those questions.
Get your website mobile responsive
More people currently prefer browsing through their phones as compared to using desktops and laptops. You should therefore need to ensure that your website posts are responsive to also accommodate the mobile users. Most search engines will give a higher rank to websites that ensures their consumer satisfaction. Making your website posts mobile responsive is thus becoming a ranking factor in various search engines and it is important to make your site accessible by all users to increase your ranking. Improving your website mobile responsiveness is not only meant to increase your ranking but also ideal in giving your visitors a pleasant experience while accessing your content.
Being active on Google business Listings
You need to use the SEO tactic to get listed on the online platforms. Google My Business is one of the best strategies to ensure your business is listed on Google maps to give directions to your customers, provide a description of your business products and services and give contact details to help potential prospects access your services. To get listed in the online platforms you need to effectively market your brand as you provide a brief summary on your business products and services. You should also insert local keyword phrases in the business summary section. You should also aim at generating more positive reviews from various users to help market your brand and the efficiency of your services as well.
Produce quality and optimized content in your website
Drafting quality content is key to create more traffic in your website. This is where you will get a chance to utilize more keywords that will also increase your website ranking. Consistent blog posting is also ideal to boost your credibility and make your site a reputable source to access quality information.
Key things to consider while using the SEO technique to grow your business
Customer trust
Since your search engine ranking is superior, your customers will automatically think your business is very credible. It’s a general perception that credible businesses have high SEO rankings.’
Cost control
The costs of SEO services from qualified experts are in your control always since you know what exactly you want before those services are delivered to you.
Higher conversion rates
SEO will help generate you heavy traffic which is converted to more and more loyal customers.
Long term marketing
Your business, however small, will be marketed for so long due to SEO because of your long lasting ranking and online visibility. You can also check out the guide to online small business marketing on our page!
High profitability
SEO is a low cost method but delivers an estimated 500% return on investment which translates to rapid growth.
SEO is indeed a great technique to grow your business. However this strategy requires much effort and determination to grow your website. however that should not worry you either. at Three Tigers media, we are aiming at promoting customer leads and we are ready to help you grow your business. You can feel free to contact us whenever you need our help. You can also visit our website for more information on Brand content strategy and creative development in San Antonio.