Managing Google ads can be very tasking, especially if you’re new to it and are learning on the job. When you’re a small business owner, there’s so much you can spend your money on, and Google ads are one of the most incredible ways you can get a reward for your hard work. Since managing Google ads effectively can be tricky, you could opt for an experienced person to run it for you, or if you’re an optimistic quick learner, these tips will surely help you out.
The best part of Google ads is that you only pay once someone clicks on your ad. Of course, this doesn’t automatically mean that they’ll buy. Still, you’ll have a better conversion rate this way rather than waiting for them to notice your website amongst a million others selling similar goods and services. These tips for managing your Google ads effectively will help you achieve better results and have a better conversion rate. This means you’ll not only have more clicks, but you’ll also be able to target more buyers than just curious people searching for something.
Is it hard to manage Google ads?
Google ads are quite straightforward to learn but not easy to master. Google ads were previously known as (Google AdWords). You’ll need time, dedication, and skill to manage Google ads effectively. Most companies lose money and quit Google ads because they aren’t patient enough to get results from pay-per-click advertising.
Google loves big businesses. For example, if you’re selling some pizza, you’ll probably not be the first choice because there are companies like Domino’s Pizza and Pizza Inn. But the loophole in Google ads lies in the keywords. Of course, your pizza will be way better than the big companies because you’re a small company, and you give detail to every single piece. So, all you need is to reach your target audience. The loophole in Google ads is the use of keywords. You can always use the tool and pay a little more to get better keywords which will help you come on top and win the bids against the more prominent companies.
Of course, this may sound simple, but when it comes down to it, it requires a bit of patience. Set everything to be simple and place in your keywords, then let the clicks come to you. Most businesses don’t like dealing with such issues because of how complex Google ads can be, but once you’ve mastered it, it gets simple.
What is the best way to use Google ads?
The purpose of Google ads is to have your ad displayed to potential leads or customers interested in your product or service. If you’re the winner of a specific bid, you’ll get placed on the top of the results page for relevant websites and YouTube videos. Certain factors will determine how effective and high performing your Google ads are. These include:
- AdRank and quality score: AdRank decides the placement of your ads. Alternatively, a quality score is based on the quality and relevance of your ad, and Google can measure this by how many people click on your ad when it’s displayed. All these factors determine your success in Google ads.
- Location: When you begin using Google ads, you’ll set up a geographical area for where you want your ads to be displayed. For example, if you have a physical location where you offer your products or services, then you’d like your ad displayed to people within a certain radius of it. So, your target location also determines your placement on Google ads.
- Keywords: Google matches your searcher’s intent as much as possible. So, when placing Google ads, you need to invest heavily in keyword research for the best outcome.
- Ad extensions: When running Google ads, you need these because they’re free and give your users additional information and reasons to click on your link.
- Match types: These give you a wiggle room. You can tell Google whether you want an exact match from a search query or if your ad should be visible to anyone with a semi-related search query.
- Google ads retargeting: Retargeting is a way for you to advertise to users you’ve once interacted with online but hasn’t converted to customers. This strategy works because customers need to see your ad multiple times before they can decide to be a customer.
Above are the best ways to use Google ads. These tools will help you improve your ads and better target your customers or those looking for your products or services.
Can I run Google ads myself?
Yes, you can. You can easily create an account, create an ad and have it running within a few hours. After this, your Google ad will appear in Google searches wherever you want it to. But as simple as this sounds, it may not be so simple if you’re a beginner because just placing your ad doesn’t reap your benefits; there’s so much you need to do to see the results you want for your business.
If you’re a beginner, it would be best to hire a media company with lots of experience, like Three Tigers Media, to manage your Google ads. Hiring such a capable company will help you manage your ads successfully, and you’ll also be saving on time and money. There’s no need to waste money on Google ads without fully understanding how it works; take your time to learn as someone else runs it for you. It will save you more time this way.
7 Tips For Managing Google Ads Effectively
Have a clear objective
Before setting your conversion goals, you need to know your overall business and advertising goals. You can narrow your tactical plan by having a clear intent on these. This tactical plan could include promotions such as “buy one get one free” and similar actions to get people to buy your goods or services.
Curate a great structure
A great structure involves setting things up from the beginning to improve your chances of succeeding. You can clearly focus on your ad goals, target location, and even keywords. Ensure everything is highly relevant and thoughtful.
Create a high-quality score
Even though this is obvious, it may not be to all. The best way to use less money but reach more people is by having a high-quality score. To do this, you need to have high-quality ads. Google is keen on quality; it assesses your keywords, bid ads amount, and landing pages, then gives you a score starting from one to ten. The higher you score, the higher you’ll rank on Google and the higher your chances of conversion. Ensure your ad is simple, straightforward, and helpful to the user.
Utilize long tail keywords
Long tail keywords are precise and targeted to one business. Generic keywords are the ones all your competitors are using. But when creating long tail keywords, think of specific locations and goods or services. Such keywords will get your customers looking for exactly what you’re selling.
Optimize your landing page
When creating an ad, your goal should be more than to get the customers clicking. You need to ensure that your landing page contains the product and more information on what the ad promised. For example, if you create a Google ad saying you’re selling a product at 50% off, then when the customer clicks on your website, it should be 50% off. If it isn’t, this will cause a bounce, which will affect your quality score because Google will notice you’re doing false advertising. Optimize your landing page to give customers what you promised in your ad. Don’t promise what you can’t offer.
Have your priorities right
You don’t need to use all your money on multiple keywords when you’re on a budget. You need to focus on the most profitable demographic and market area and then go all in with a single keyword. You can do this by focusing on a Single Keyword And Group, an ideal and super-focused way to get the customers you want for less.
Too many keywords aren’t the ideal way to go because there’s no way you can write an ad to suit 40 keywords. But once you get specific with your target audience, you can always create an ad that will make your customers click and convert because it’s precisely what they’re looking for. For example, let’s say you’re running a pizza joint and have varieties of pizza. You can’t possibly get them all in one ad. But if you specify “vegan pizza”, you’ll nail the ad and ensure it reaches the target audience. The ad will be highly relevant for those looking for this specific pizza, and soon you’ll have your clicks rolling in, and so will orders.
Use extensions
On your Google ads dashboard, you can add an extension to your ad to specify location, features, products, or sales promotion. Most customers who search for nearby areas always end up visiting that location on the same day. People who realize you’re nearby and ready to help will always contact you for help or deliveries because of your convenience.
How can we help your Google ads?
It can seem very tiring to learn a new skill while trying to run your business. The best way to benefit yourself and your business is by concentrating on it and having someone else manage the Google ads aspect for you. Understanding Google ads when you’re starting can be pretty tedious, and it’s better off when you have assistance from someone who’s had years of experience under their sleeves.
You can reach out to Three Tigers Media for all your Google ads needs and management. With over three years of experience under their sleeve, you’ll have the best help by your side, ensuring you get the best conversion rates. When you have Three Tigers Media managing your Google ads, you can focus on providing you with the products or services ready because you’ll soon have customers flooding your page asking for your help.