content strategy

Content Strategy & Creative Development

Site Content: (cost information below)
  • Content Management System (we will be utilizing WordPress) at no cost to you.
  • Content will be based on original images and videos and stock photos. For stock images we use on-brand royalty-free images (Shutterstock, Canva, Adobe etc).
  • Original marketing content (product images, lifestyle, etc): We will work with local photographers and coordinate a photo shoot that meets your site needs.
Sustained Marketing Content: Cost is built into the monthly marketing fee.
  • Monthly: We will ensure daily content is made available for marketing posts across multiple platforms (Stock photo, original photos or original banners) and ensure they are are appropriately sized, branded and SEO optimized.
  • We can create printable banner material on an ad hoc request should your business require print media services.
Blog Content & Copy-writing:
  • We will provide SEO optimized blog content, researched and organized by us and sent to a team of professional writers.
  • Even if you don’t go with us, for new sites we recommend starting with (for organic traffic SEO) 20 initial articles at 1K – 2K words plus one each week for 8 weeks.
  • For established sites posting at least once every 7-10 days is recommended to build “Domain Authority (DA).”

Costs

  • We use an “agency model” for pricing, so regardless of site development, creative services, marketing management or social media we use a rate of $95/hour. Typically we try and provide services with a minimum package of work that is at least 10 hours a month. We can do smaller and ad/hoc services but for sustained partnerships 10 hours a month minimum is preferred.